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Informa

7 June 2018
Doubletree Victoria,
London, UK

Advertising and Marketing Law: Legal Knowledge for the Digital Age

Developed by the top legal minds in the industry. Featuring leading counsel from the ASA, CMA, Google, Facebook, McDonald's, Gleam Futures, and more.

Join us for a focused discussion on the biggest changes and challenges surrounding advertising and marketing in the digital age.

50% discount if you are an in-house counsel!

Register now and benefit from a 50% discount if you are an in-house counsel!

Coming Up at Advertising and Marketing Law 2018

Keynote Sessions with the AMA and CMA

We will be joined by both Guy Parker, Managing Director of the Advertising Standards Authority, and Jason Freeman, Director - Consumer Law of the Competition & Market Authority. They will focus on their upcoming priorities for 2018/19, growing issues within the industry, and the latest proactive steps to ensure a fair and responsible marketing space. You will have the chance to ask your burning questions with an open-mic Q&A session after the presentation.

The Latest Issues Surrounding Reviews and Ratings

How do you moderate your review system without creating a false impression? How can you make sure the people reviewing have actually experienced your product without creating an unfair barrier to entry? Are you using your online ratings fairly, transparently, and effectively? Gain the latest knowledge through our expert panel, including Mark Scodie, Corporate Counsel for TripAdvisor and moderated by Bristows Partner Dan Smith.

GDPR on the Clock - Everything You Need To Know in Under an Hour

With the GDPR looming over us, it is imperative for businesses in this day and age to really start taking data protection seriously. Transitioning to the GDPR will have far reaching effects on businesses and consumers alike. Our exciting GDPR quickfire session covers four of the hottest topics everyone involved in advertising and marketing needs to know. From consent to legitimate interest, get all the information you need as quickly as possible.

Influencer Marketing and the Future

Influencer marketing has come under fire as social campaigns blur the line between content and advertising. With different social media stars taking a different approach to transparency, make sure your brand is protected from the growing level of regulation surrounding paid for content and free product incentivisation. Unbox the issues with Phil Hughes, COO at Gleam Futures and Steven Whyte, Head Of Legal - Media, Marketing and Content at ASOS.

Harnessing the Latest Technology in Marketing

Join Caroline Kenny of Facebook and Tom O'Flynn of Google as they explore the latest technological leaps in advertising and the pitfalls that come with them. How do you protect your brand from appearing next to problematic content while engaging with programmatic ads? How can you make sure you're representing your product correctly before release? Ensure you're compliant, transparent, and responsible in the digital age.

Gender Equality & Social Responsibility in Marketing Material

Even in the 21st Century, the portrayal of women, the LGBT community, and non-white races and cultures continues to be problematic. Ella Smillie, Project Lead & Regulatory Policy Executive at the Committees of Advertising Practice and the author of Deception, Perception, will be joined by Susan Barty of CMS and Huw Morris of Lee & Thompson to look at the issues of harmful stereotypes and the future of regulation in this area.

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