11 June 2019
St James' Court,
Advertising and Marketing Law: Legal Knowledge for the Digital Age
Developed and delivered by some of the top legal minds in the industry.
Join us for a focused discussion on the biggest changes and challenges surrounding advertising and marketing in the digital age.
Featured at Advertising and Marketing Law 2019:
Keynote Session with the ASA
We will be joined by Guy Parker, Managing Director of the Advertising Standards Authority. He will focus on the ASA's upcoming priorities for 2019/20, growing issues within the industry, and the latest proactive steps to ensure a fair and responsible marketing space. You will have the chance to ask your burning questions with an open-mic Q&A session after the interview.
A View from Clearcast
Chris Mundy, Managing Director of Clearcast, will discuss their work and 2018's Iceland decision; why they made that decision, what was the fallout, what do people need to understand in light of the decision and what it means for the industry. The discussion will continue in our panel on Advertising Battlegrounds.
Influencer Marketing and the Future
Influencer marketing has come under fire as social campaigns blur the line between content and advertising. With different social media stars taking a different approach to transparency, make sure your brand is protected from the growing level of regulation surrounding paid for content and free product incentivisation.
Harnessing the Latest Technology in Marketing
Explore the latest technological leaps in advertising and the pitfalls that come with them. How do you protect your brand from appearing next to problematic content while engaging with programmatic ads? How can you make sure you're representing your product correctly before release? Ensure you're compliant, transparent, and responsible in the digital age.
Gender Equality & Social Responsibility in Marketing Material
Even in the 21st Century, the portrayal of women, the LGBT community, and people of colour, continues to be problematic. 2019 has already seen a number of products pulled from the shelves after a public outcry. This panel will look at the issues of harmful stereotypes and the future of regulation in this area.
One Year On from GDPR
GDPR - and the ICO - has already found some of its first victims. One year on from implementation, we discuss how GDPR has changed advertising and marketing, how it has worked in practice in different organisations and what are the warning signs for the future.
OUR EXPERT SPEAKER LINE-UP AT THE ADVERTISING AND MARKETING LAW CONFERENCE 2019 INCLUDES:
We have a number of exclusive and innovative sponsorship and speaking options, to help you demonstrate thought leadership in the arena.
For more information please contact Hannah McGeachy on +44 (0) 20 7017 6354 or e-mail Hannah.MGeachy@informa.com.
JOIN PREVIOUS ATTENDEES FROM COMPANIES LIKE:
- Associated Newspapers
- Bates Wells Braithwaite
- Bird & Bird
- British Sky Broadcasting
- Charles Russell Speechlys
- CMS Cameron McKenna
- Colgate Palmolive Europe
- De Beers UK
- East Africans Creative Co
- Everything Everywhere
- Express Newspapers
- Ferrero UK
- Field Fisher LLP
- Gowling WLG
- Guardian Media Group
- Hearst Magazines UK
- Jaguar Land Rover
- Kemp Little LLP
- Lewis Silkin LLP
- Mars Chocolate UK
- Pinsent Masons LLP
- Reckitt Benckiser
- RWE NPower Plc
- Telegraph Media Group
- TomTom Intl BV
- Unilever Plc
- Western Union
- William Fry