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Giles Pratt

Partner at Freshfields Bruckhaus Deringer


Giles is particularly active in the consumer, retail, technology, media, automotive and financial institutions sectors, and specialises in IP, data privacy and cyber security, commercial, e-commerce and advertising law.

He regularly advises on transactions involving valuable brands, technology, content and data, particularly in the context of international M&A, joint ventures, restructuring, financing, licensing and other complex commercial and IP agreements. He also advises on IP disputes and risk management, including multijurisdictional brand protection, copyright and design right infringement, and IP and antitrust issues.

Giles leads our London data practice, advising on the full range of legal issues relating to data, including IP protection and data privacy matters, particularly in the context of deals, crises, investigations and new data uses and analytics. He also co-heads, and is a regular contributor to, our Freshfields Digital initiative.

Giles has worked in-house (on secondment) as trademark counsel for a global consumer products brand.

He speaks French and German as well as his native English.

Agenda Sessions